Printers News

RRD Releases Report on Smart Labels & Packaging

RRD's recent survey revealed a wide gap between intent and full-scale adoption of connected packaging.

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By: Rachel Klemovitch

Assistant Editor

RRD recently conducted a survey of 400 packaging, labels, and supply chain leaders, revealing a wide gap between intent and full-scale adoption of connected packaging.  While awareness is high, most industry leaders have not implemented smart packaging components and data-driven logistics. Sustainability also continues to remain a top business priority, despite economic headwinds and shifting external global narratives. “Digital transformation is no longer a question of if, but when,” s...

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